Metaphysics and Democracy

On average, our eyes remained fixed on an advertisement for six seconds. Advertisements are probably the most common ideological channel that we encounter in visible form. Director Luis Ortiz has based his documentary film on this contrast à la thèse. The visual aspect of the film is made up of 57 one-minute static views of advertising. The soundtrack features texts that challenge the existence of ideology as such (the Borges story Tlön, Uqbar, Orbis Tertius) and draws attention to the fact that we often confuse it with ontology (the critics of neoliberalism, such as Ignacio Ramonet and Noam Chomsky). (Ji.hlava International Documentary Film Festival)